A close up of a camera being used to record video marketing content.

Is Video Marketing Right for You?

If your business is product-heavy, visually appealing, or you just want to showcase your services, now is the time to start your journey into the video marketing realm. As part of your promotional strategy, it can help get your offerings in front of people who otherwise would never know you exist. Over 85% of businesses use video as a marketing tool today, says a report by Oberlo.

As of 2020, there are 240+ million digital video viewers in the United States alone. Coupled with the fact that over 54% of people enjoy watching videos about products and services they like, those are big numbers. These staggering statistics should give you the confidence needed to see if it’s right for your company!

Now you may be wondering, ‘What’s the best way to get started?’

The very first thing to consider is your audience. Who do you want to target? Who benefits from your products and offerings? Create a profile of your ideal customer, so your awesome new video is geared towards them and their interests.

Next, you may want to think about hiring a professional. While not absolutely necessary, especially with all the amazing things your phone can do, it’s definitely ideal. Even you just shoot everything on your phone and have a professional edit the footage, you just want to make sure it looks top-notch. Though you will most likely upload the video to Vimeo or YouTube, you still may want to splice together some shorter clips for popular apps like Instagram or TikTok. Keep in mind, there are various types of video to shoot for promotional purposes. Some types to consider include client testimonials, product demos, brand stories and event recaps, among many others.

Make sure to plan all your steps ahead of time. Outline a production schedule before you start that includes logistics, equipment, and scripts.

Finally, don’t slack on promoting. This is not the time for a ‘build it, and they will come’ approach. Send out fun email blasts, create social posts and of course, just use the old tried-and-true word of mouth to let your prospective customers know you have an amazing story to tell!

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